Cupuaçu and murumuru trees are native to the Amazon basin; a region gravely threatened by mass deforestation. But what if the standing trees could somehow provide a sustainable income for local communities, without cutting a single one down? The cupuaçu and murumuru trees do just that—their seeds are harvested after the fruit falls to the forest floor, without ever harming the tree or any surrounding plants.
In this way, leaving the forest standing becomes a viable alternative to logging, and results in a regenerative supply chain that benefits communities, the environment and your skin.
The cupuaçu tree grows in the Amazon rainforest of Brazil and can reach an impressive 65 feet tall. When its large fruit ripens, it falls to the forest floor and is collected by local communities before being processed into a rich, hydrating butter. This process provides communities with a sustainable income, and supplies us with a beautiful ingredient that’s fabulous for the skin.
The creamy white butter is both conditioning and softening, and contains antioxidant polyphenols which protect the skin from free radicals. We use it in our Ro's Argan Body Conditioner along with argan oil to moisturize and smooth rough or callused areas. It also works to nourish skin and facial hair while you’re lathering up with Kalamazoo Beard And Facial Wash. And it works beautifully alongside rich avocado to limit frizz and restore hydration in Revive Hair Moisturizer.
Murumuru palms grow along the banks of the Amazon River in Brazil. The seeds are harvested in a similar fashion to cupuaçu: when the fruit ripens, they fall from the trees, then are collected and dried before being processed into butter. The butter is rich in saturated fatty acids and is softening and soothing on the skin. Its high melting point helps to protect our products from melting in warm conditions.
We use this gorgeous butter in our Full of Grace Facial Serum along with calming rose oil and protective portobello mushroom for deeply nourishing nighttime hydration. It also makes up the mega-moisturizing base of Lime Bounty Body Butter with other skincare heroes like extra virgin coconut oil and fair trade shea butter to give you the smoothest, softest skin possible with a sweet citrus twist. And for those who love an extra efficient bodycare routine, just jump in the shower with Tingle Body Conditioner. After you get squeaky clean, just apply a handful of this lovely blend of jojoba oil, shea butter and (of course) murumuru butter and then rinse off to feel minty fresh and fabulous all day long.