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How to Choose Your Face Mask

Face masks are a wonderful way to treat your skin to fresh ingredients that’ll leave you looking and feeling radiant.

So how do you choose the perfect one? You may have noticed we have a lot of different types of masks available. Our fresh face masks are made (you guessed it) fresh each week and last for approximately three weeks. They also need to be stored in the fridge. Oh! And they’re only available in-store as they use super fresh ingredients like fruits and vegetables. But if you suddenly realize you need your fresh face mask STAT, then try our updated buy online, pick up in-store experience where you can pick up your fresh face mask the day you order it (at most participating locations).

Then you have masks like the trusted Mask Of Magnaminty or Cup O' Coffee: these masks last a little bit longer and don’t need to be stored in the fridge. But if you want a cooling minty feel, we do suggest keeping Mask Of Magnaminty in there just before use. Cup O’Coffee is self-preserving and Mask Of Magnaminty also has a self-preserving option, meaning we don’t use chemical preservatives, we use natural ingredients that are known to keep things like food (or our ingredients) fresher for longer.

As with all our products, our face masks are made with effects in mind—not cookie-cutter skin types. Picking your face mask is as simple as considering how you’d like your skin to feel, then seeking out the products and ingredients that will get you there.


Face masks make quick work of cleansing the skin because of their clarifying bases of mud, clay or powder. Add some additional astringent and purifying ingredients, and your face mask becomes a deep-cleansing powerhouse. Look for ingredients like the tea tree oil in Cosmetic Warrior Fresh Face Mask and lemon juice in Don't Look at Me Fresh Face Mask. These ingredients liberate congested skin, leaving it feeling renewed and bright. We want to make sure the skin stays soft and supple even though it’s getting a deep clean, so you’ll also find softening ingredients like honey, murumuru butter and cocoa butter in these masks to ensure a balanced effect. Get ready for smooth, even skin!


When your skin is craving some calm and comfort, look for time-tested soothing ingredients to bring your complexion back to its best. Rose appeases redness in Rosy Cheeks Fresh Face Mask, while Catastrophe Cosmetic Fresh Face Mask contains calamine powder, which cools and calms stressed out skin, leaving it relaxed with a unified appearance.

Fresh face masks like Rosy Cheeks are perfect for soothing skin and easing any redness.

A person surrounded by plants wears Rosy Cheeks Fresh Face Mask.


For a refreshing scrub, look for naturally exfoliating ingredients like coffee, aduki beans, almond shells, rice, walnut shells or millet. Keep in mind that all exfoliators are not created equal, and range from gentle and renewing to brisk and polishing! Oatifix Fresh Face Mask’s soft exfoliating action comes from oats and finely ground almonds to gently smooth and soften, while Mask Of Magnaminty and Cup O' Coffee Face And Body Masks contain more scrubby exfoliators like ground aduki beans and coffee.

Want to chat about which mask is perfect for you? Contact our Customer Care team. Or book an online consultation with our Lush managers who will be happy to talk you through which mask will make your skin look as radiant as you.