Erase Bullying

In early 2013 Lush was featured on an episode of Undercover Boss Canada.

Sina Kamran, one of our own employees spoke candidly about his past experience as a victim of bullying, opening our eyes to the heartbreaking realities of this issue. According to Buffalo State University, 1 in 3 children and 9 out of 10 LGBTQ2+ students have been bullied, and as many as 100,000 students drop out of school each year due to bullying. We asked Sina to help us create a campaign that would empower students to speak out against bullying and encourage kindness and compassion instead.

The Campaign

Erase Bullying took place in September 2013 to coincide with millions of North American kids and teenagers returning to school after summer break. In partnership with artist Bryce Evans, our shop windows were transformed into shocking displays of hurtful words used in real bullying experiences. We invited customers to physically erase the words from the window and pledge to erase bullying from their lives, too.

Customers supported the campaign by purchasing Charity Pot Hand And Body Lotion, with 100% of the purchase price being donated to grassroots organizations working to erase bullying.

The Outcome

The funds raised through Charity Pot sales resulted in a $25,500 donation in support of the 2013 Compassion Games, an international movement spreading kindness and positivity. An additional $11,000 was donated to Fondation Jasmin Roy in Quebec to fund one school’s anti-bullying program for the duration of one school year.