Non-animal Testing

Every time you buy a cosmetic product you’re also paying for its testing. Our intention is never to fund any animal cruelty with your money.

We have been fighting against animal testing since before we opened our first shop, and the fight continues today. Animal testing is poor science and its results are irrelevant for humans.

Instead, we test our products for safety and effectiveness on human volunteers - real people. We also use in vitro test methods, using human cell-cultures and microbiology.

Do you know how your cosmetics are tested? Find out more about how we test.