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What We Fund

Charity Pot’s approach to funding

Charity Pot grants support small, grassroots organizations in North America and around the world, allocating funds to groups working on the frontlines of human rights, animal protection and environmental justice. These organizations create long-term systemic change by working on the root causes of issues. These hardworking groups are often involved in challenging and changing mainstream opinions—fighting for causes that funders often overlook.

We believe that both power and grassroots solutions to issues that matter lie with these hardworking groups, so we prioritize projects led by impacted communities and frontline voices. Our grant makers actively seek out BIPOC, queer, and women-led organizations. We take a holistic approach to funding, becoming allies on issues and encourage our staff and customers to become catalysts for change by connecting to our partners and taking action.

Our approach

Our approach is informed by the work of Edgar Villanueva and the Decolonizing Wealth Project, which seeks to disrupt the existing systems of moving and controlling capital. To become part of the cycle of reciprocity, we donate 100 percent of the purchase price (minus the taxes) of every Charity Pot Body Lotion sold. We’re grateful for this leading work and trusted advisors and partners who encourage us to constantly innovate and shift harmful power relationships prevalent in philanthropy.

The impact

To date, we’ve supported thousands of inspiring organizations committed to making change locally with far-reaching impact. Sixty-five percent of the organizations we support are in North America, while the remaining 35 percent are around the world. International grants go to supporting local grassroots organizations where decision-making is held by local leaders or communities.

We recognize that we do this work on Indigenous territory across Turtle Island. Our commitment to reconciliation and decolonization is guided by the Truth and Reconciliation Commission of Canada: Calls to Action #92 and in allyship with Indigenous People everywhere, including staff, customers and with leadership from organizations and communities we work with.

Thanks to the millions of customers who have purchased Charity Pot, we’ve been able to support organizations working in areas of human rights, animal protection, and environmental justice.

Human rights

To dismantle injustice, we support groups standing for the rights, visibility and equality of all people worldwide and for the defense of those most vulnerable.

A group near and dear to our hearts is Montréal en Action.

In their own words: “Montréal en Action believes in democracy. Many systemic inequities in employment, housing, culture, and public safety still marginalize racialized communities. Through citizen initiatives, mobilization campaigns, and the creation of educational content, we aim to bring awareness and to motivate people to become impactful change-makers in their communities.”

Read how Montréal en Action is fighting to eliminate systemic racism and discrimination in the city of Montréal.

Montréal en action.

A diverse group of people sit outside Montréal’s The Biosphere, Environment Museum smiling at the camera.” height=

Animal protection

To end animal exploitation, we fight for their liberation and recognize animals as sentient beings, deserving of care and protection. We believe animals should not be subjected to cruelty or exploitation for human gain.

We proudly support and love the PangeaSeed Foundation.

In their own words: “PangeaSeed Foundation is a Hawaii-based, globally-engaged non-profit organization working at the intersection of culture and environmentalism to further the conservation of our oceans. Using the combination of science, education, and art (S.E.A), we aim to unify and connect individuals around the world, opening a dialog to share ideas and develop a better global understanding of our connection with our oceans.”

Read how the PangeaSeed Foundation is conserving the world’s oceans through art activism.

PangeaSeed Foundation.

A young boy happily paints a wall.

Environmental justice

To regenerate nature, we partner with those who defend the rights of nature and stand up for a healthy, sustainable environment for future generations.

One of our proud partners fighting for environmental justice is Movement Rights.

In their own words: “Movement Rights works for climate justice, the rights of Indigenous peoples and Mother Earth/Nature. We are in the streets, in the news and in the courts, providing research and reports, convening strategic gatherings, speaking at the UN, community meetings, regulatory hearings, and more. We work with national and global climate allies, sovereign Indigenous Nations and communities. We have helped thousands of people connect the dots between the critical time we find ourselves in and the solutions that Indigenous people have always known: human activity must take place within the natural system of laws that govern life on Earth.”

Read how indigenous people are leading the way.

Movement Rights.

10 people hold signs in protest, 1 woman raises her fist in solidarity.

We’re proud to support and amplify the voices of these phenomenal organizations working on the frontlines of human rights, animal protection, and environmental justice.

If you’re looking for funding or simply want to know how you can help, visit our charitable giving page to learn more.

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