It’s a mood booster, a delicious treat… a friend you can always count on. And we count on it, too—using it for its fragrance, color and texture to stimulate the senses and soften the skin.
Most of us don’t just like chocolate—we love it! And while we might be obsessed with the irresistible taste and scent, many of us aren’t aware that it’s also fabulous for the skin and can be found in lots of skincare products. Whether we’re eating it, drinking it or using it on our skin, we just can’t seem to get enough. But why have we been in love with this scrumptious delight for so long? Well, there are many reasons for our long-standing affinity for chocolate…
An enduring treat
Our perennial love affair began in 1900 BC, when the Aztecs would make fermented beverages from chocolate. Fast forward a few thousand years and it isn’t difficult to find someone putting their feet up while enjoying a steaming cup of hot chocolate: some things just don’t change.
A natural favorite
Chocolate begins its life growing on trees. It comes from cocoa beans, the dried, fermented seeds of the cacao tree (also known as Theobroma cacao, or “food of the gods”). The tree is native to tropical America and can grow up to 30-feet tall.
A mood-boosting buddy
It’s a fact: chocolate makes you happy. Well, everyone has their own definition of happiness, but chocolate does help boost your mood. How? There are hundreds of naturally occurring chemicals in chocolate, and eating the tasty treat releases endorphins into the brain. These endorphins are the same chemicals that are released when you exercise and laugh. Now that’s something to smile about! The smell of chocolate encourages relaxation, too. This is because the chocolate fragrance increases theta brain waves, which causes you to de-stress. So breathe it in!
A skin-loving ingredient
Dark chocolate is rich in antioxidants, which help protect the skin. It’s also incredibly nutritious, packed with lots of beneficial minerals including iron, potassium, zinc, magnesium, and selenium. And one of our favorite ingredients that comes from chocolate liquor is moisturizing cocoa butter, which soothes and softens skin. You’ll find it in our massage bars, bath bombs, shampoo bars and more.
And everybody loves it
Well, maybe not everybody, but millions upon millions of people across the globe can’t get enough of it. Switzerland has the highest rate of chocolate consumed per capita each year (the average Swiss individual eats around 20lbs of it!), followed by Germany, Ireland, the UK, Norway and Sweden. Perhaps surprisingly to some, the United States is below these countries, but above wine-loving France. Regardless of where these places stand on the chocolate-consumption chart, it’s clear to see how much we love it.
It’s not like you needed extra reasons to love this delicious treat, but now you have a few more. It looks like our affinity for chocolate is here to stay.